What is the elaboration likelihood model quizlet?
The elaboration likelihood model proposes that two distinct routes of persuasion are used to process persuasive messages. Occurs when interested people focus on the arguments, consider facts and figures, and respond with favorable results.
What does the elaboration likelihood model say?
According to the elaboration likelihood model, when a persuader presents information to an audience, some level of elaboration results. This elaboration refers to the amount of effort that any audience member of a message has to use to process and evaluate a message, remember it, and subsequently accept or reject it.
What is the elaboration likelihood model of persuasion?
The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that …
What are the two routes that we use to process information according to the elaboration likelihood model ELM )? Quizlet?
Elaboration Likelihood Model: of persuasion is a dual process theory describing the change of attitudes. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
What are the two routes to persuasion according to the elaboration likelihood model?
The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
What is elaboration likelihood model MCAT?
The elaboration likelihood model considers the variables of the attitude change approach—that is, features of the source of the persuasive message, contents of the message, and characteristics of the audience are used to determine when attitude change will occur.
Which of the following are the two routes to persuasion according to the elaboration likelihood model quizlet?
According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral.
What are the main routes in the elaboration likelihood model?
Routes to Persuasion in Processing of persuasive information That means how much trouble this person takes to process, evaluate, remember, and accept or reject the message. The Elaboration Likelihood Model (ELM) determines that there are two routes the message can take: central and peripheral routes.
What are the two routes of thinking in the elaboration likelihood model Why is this important to consider when preparing a persuasive speech?
The model consists of two routes: the central route to persuasion, which is when people elaborate on a persuasive argument, listening carefully and thinking about the logic behind the message; and the peripheral route to persuasion – when people do not elaborate on a persuasive argument and instead are swayed by …
What are source characteristics MCAT?
2) Source characteristics- The person or venue delivering the message. Includes things like expertise, knowledge, and trustworthiness. 3) Target characteristics – The self-esteem, intelligence, mood, and other personal characteristics of the person receiving the message.
What is the main difference between the elaboration likelihood model elm and the heuristic systematic model HSM of persuasion?
The differences between HSM and ELM are that ELM discusses two main routes of persuasion processing: central route processing and peripheral route processing unlike HSM. These two routes of processing define related theories behind attitude change.
Which of the following are the two routes to persuasion according to the elaboration likelihood model?
What is the difference between Elaboration Likelihood Model and heuristic-systematic model?
What approach does Elaboration Likelihood Model Elm apply?
Cacioppo and Petty’s Elaboration Likelihood Model Theory (ELM) seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.
What is central route in Elaboration Likelihood Model ELM )?
The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior.
What is the heuristic model?
The heuristic-systematic model is a theory of persuasion that suggests attitudes can change in two fundamentally different ways. One way is through systematic processing, whereby people think carefully about any available information when forming an opinion to determine whether the information is accurate or valid.