What are Claritas segments?
Evaluate market segments by linking consumer behaviors for shopping, financial, media and much more, to gain powerful insights that allow you to create actionable strategies and tactically execute while benchmarking your performance.
What is Claritas Prizm used for?
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
What is the Nielsen Prizm segmentation system?
Nielsen PRIZM – Lifestyle & Behavior Segmentation System PRIZM captures the essence of the existing PRIZM and MicroVision systems, while using a patent-pending methodology that marries demographic and lifestyle data to help companies target their customers. PRIZM has a final schema–and it breaks new industry ground.
What is Prizm NE?
PRIZM—The New Evolution (PRIZM® NE) culminates two years of research and development in a groundbreaking methodology that allows marketers to seamlessly shift from five-digit ZIP Code to Census Tract to Block Group to ZIP+4, all the way down to the individual household level—all with the same set of 66 segments.
How many Claritas Prizm segments are there?
68 segments
PRIZM Premier’s 68 segments are defined according to socioeconomic rank, including income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups.
What are Prizm groups?
In PRIZM Lifestage Groups, segments are classified as Younger Years, Family Life, and Mature Years, and further into 11 groupings, based on affluence, householder age, and presence of children at home to offer a more robust picture of the consumer. PRIZM Social Groups are based on urbanization class and affluence.
What are the Prizm clusters?
PRIZM Premier’s 68 segments are defined according to socioeconomic rank, including income, education, occupation and home value as well as 11 Lifestage Groups and 14 Social Groups….Behavioral Data
- Apparel.
- Appliances.
- Automotive.
- Communications.
- Consumer Package Goods.
- Financial Services & Wealth.
- Home Furnishings.
- Media Usage.
What are the Prizm groups?
What are Prizm clusters?
PRIZM works by assigning all households in each neighborhood to a neighborhood group. Households are grouped into one of 68 demographic and behavioral segments.
How many Claritas segments are there?
ConneXions, the Claritas segmentation system for communications marketers, classifies US households into 53 consumer segments based on the video, voice, and data purchasing preferences of that household.
What is a Prizm profile?
PRIZM® features 67 segments that capture current demographics, lifestyles and values in Canada. PRIZM is a registered trademark of Claritas, LLC. Developed using dozens of authoritative data sources, PRIZM gives you access to over 30,000 data points and can be combined with your own customer data.
What is Claritas PRIZM Premier?
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., (which was owned under The Nielsen Company umbrella from 2009-2016). PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
What is PRIZM Premier?
PRIZM Premier is the industry’s most widely adopted segmentation solution. Built to help marketers find prospects faster and sell smarter, PRIZM Premier provides rich insights into every household in the U.S. including demographics, lifestyle and media preferences, shopping behaviors and technology usage.
Why choose PRIZM Premier for customer segmentation?
Connecting thousands of individual data points into a unified hi-def portrait of each customer allowing unparalleled linkage across email, social, display and direct mail channels. PRIZM Premier is the industry’s most widely adopted segmentation solution.