Can you still create expanded text ads in Google Ads?
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Expanded text ads will continue to serve, and you’ll still see reports on their performance going forward. You’ll still be able to pause and resume your expanded text ads, or remove them if needed.
What is expanded text ads in Google Ads?
Expanded text ads are similar to the text ads that you’re used to, but with a few key differences. Expanded text ads have three headline fields. The first two headline fields are required, while the third is optional. The extra headline field allows you to include additional text in your ads.
How do you write an expanded paid search ad?
7 Expanded Text Ad Best Practices: Summary
- Write brand new ads.
- Include your most important message in the headlines.
- Remember Headline #1 is more important than Headline #2.
- Don’t pause your old ads right away.
- Write ads that speak to all users on all devices.
- Include your top keywords in the path fields.
What are expanded text ads examples?
So if your final URL is www.example.com/outdoor/hiking/shoes, you might want your path text to be “Hiking” and “Shoes”, making your ad’s display URL www.example.com/Hiking/Shoes. Expanded text ads are mobile-optimised.
What is the difference between expanded text ads and responsive Search Ads?
responsive search ads are bigger and at many times better than expanded text ads. According to Google, responsive search ads have a 5 – 15% higher CTR compared to standard search ads!
What is the difference between responsive search ad and expanded text ad?
Do you need 3 headlines for Google Ads?
No! On smaller screens, if there is not enough space for a 300-character ad, your ad may show without the third headline or second description. However, your first and second headlines and first description will always show, just like they currently do.
How do I create an RSA ad?
Create a responsive search ad
- From the page menu on the left, click Ads & extensions.
- Click the plus button and select Responsive search ad.
- Enter the final URL and display path text. As you type, a preview of your ad will appear to the right.
- Enter your headlines.
- Enter your descriptions.
- Click Save.
What is the difference between expanded text ads and responsive search ads?
What is ETA in Google Adwords?
Expanded Text Ads
Expanded Text Ads – or ETAs – are a type of Google ad that appears in search results. With an ETA you can create three headlines (up to 30 characters each), two descriptions (up to 90 characters each), and a display URL. Many businesses run a wide variety of ETA ads simultaneously.
How do I convert expanded text ads to responsive Search Ads?
Export expanded text ads as responsive ads In the data view, select the ads you’d like to convert into responsive ads. Click Export as and select Export as responsive ads. Choose your file type and where you’d like to save the file. Click Save.
What is ETA and RSA in Google Ads?
With ETAs, you can control how your ad is rendered to a user. You can ensure you are using a combination of relevant headlines, calls to action, and benefits. With RSAs, you have no control and since Google’s optimize focuses so heavily on CTR, you often end up with a lot of non-converting traffic.