Should newsletters have images?
Newsletter images support your message and motivate readers to feel or do something—making them a crucial part of your email marketing strategy. We’ll show you 10 different ways in which embedded images can help your emails perform better, along with real examples from companies and marketers that are doing it right.
Should you include images in emails?
The benefits of images for email marketing Even the best copy won’t succeed without strong visual design, and images can lead to significantly better email performance. Visual content allows you to strengthen your message and include information that can’t be communicated through text.
How do I send a picture as a newsletter?
Insert the image inline in an email in Outlook. Do not use the Browse option. Instead, paste the URL under Picture source. Complete the message or newsletter and send it to the mailing list or individual recipients.
Should marketing emails have images?
You should never include images just for the sake of it. They should only be included if you have a specific goal for them — again, in our case, it was to enhance the appeal of feature articles.
Where can I get pictures for my email?
Pexels. Pexels is a searchable photo website full of royalty-free images all for free. From beach scenes to winterscapes to trendy office spaces, you’ll be able to find a photo for just about any email marketing campaign here.
What resolution should photos be for email?
Dimensions: 600px to 650px is still the best image size for email. The most popular screen resolution worldwide—across both mobile and all platforms—is 360×640. Roughly 34% of mobile users and 19% of all platforms use this resolution.
How do you embed an image in an email?
Dragging and Dropping
- Launch your email client or open a Web-based email service like Yahoo Mail or Gmail.
- Locate the photo you want to embed in the message.
- Move the window containing the image towards the side of the screen so you can see the image as well as the email message you are composing.
Why you shouldn’t use images in emails?
Blocked images can result in emails that do not communicate anything immediately and fail to make an impact—or even appear to be broken. It can be worse if you don’t have any ALT text set up for your imagery because then, the email simply appears blank.
Do images in emails affect deliverability?
If you follow this simple rule, your text to image ratio won’t affect your deliverability! If you feel you ABSOLUTELY must send an email under 500 characters, make sure you have at least one image in your email. However, adding more images won’t up your chances of passing through all the SPAM filters.
What is an embedded image?
Embedded images are images that can be integrated directly into the email source code. Embedded images do not need to be downloaded by the recipient; they are shown directly in the email program. The maximum size for embedded images is 50KB per image.
What is a good image size for a newsletter?
600px to 650px
1. Dimensions: 600px to 650px is still the best image size for email. The most popular screen resolution worldwide—across both mobile and all platforms—is 360×640. Roughly 34% of mobile users and 19% of all platforms use this resolution.
Is PNG or JPEG better for email?
PNG is quite good at dealing with photographs as well. In fact, it is much better than GIF and generally as good as JPEG. PNG uses a different compression method than JPEG that does not cause any information or image quality loss (so called lossless compression).
How do I display an image in an email template?
To attach an image, you need to have the encoding scheme of the image you want to attach. This is the base64 string of the picture. You can get this by right-clicking on the image you want to attach, copy the image address, and paste it into the HTML text. The recipient will have a preview of when they open the email.
How do I make an image appear in HTML email?
Here are a few options available to embed images in your HTML emails:
- Linking Images Directly. The best practice is to upload the images to a directory on your server and then link them to your HTML email using full URL paths.
- Base64 Encoding. Inline embedding is a simple and faster method to use.
- CID Embedding.
Do emails with images go to spam?
Images can also get you into trouble with spam filters. There are two ways that this can happen: First off, if you have a large image in your email and little to no text, that can trigger spam filters. This one ties to the “spam words” point from above.
Do images in emails cause spam?
Image spam and how it affects your email campaigns Many people don’t know that their email campaigns are immediately sent to spam (also called junk) because of their images. It is common best practice to ensure that there is an adequate amount of text in proportion to image content in an email message.
How do I create a visual email?
10 Tips for Creating Stunning Email Graphics That Convert
- Stick to brand identity. What do Nike, Apple, Coca-Cola, and Vogue have in common?
- Optimize the size.
- Dimensions matter.
- Host email graphics online.
- Use high-quality, custom images.
- Make responsive email graphics.
- Add alt text each time.
- Choose the right format.
How do I get an image to show in an email template?