What is the main idea of No Logo by Naomi Klein?
The book focuses on branding and often makes connections with the anti-globalization movement. Throughout the four parts (“No Space”, “No Choice”, “No Jobs”, and “No Logo”), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets.
When did no logo come out?
December 1999No Logo: No Space, No Choice, No Jobs / Originally published
Who wrote No Logo?
Naomi KleinNo Logo: No Space, No Choice, No Jobs / Author
What is the Nike paradigm?
» This is the “Nike Paradigm,” held up when first tested as the future of the corporate world: a maze of contracted and subcontracted and sub-subcontracted factories designed to make it as cheap as possible to produce the actual product.
How do you make a brand go viral?
How to make your brand go viral?
- Find the right target audience. In order to make your brand go viral, you first need to determine your target audience.
- Pick the right social media platforms.
- Capture attention fast.
- Post at the right times.
- Appeal to emotions.
- Right time.
- Right audience.
- Right platform.
How can I grow my product?
- 6 Ways to Grow a Product. Photo by Jeremy Bishop on Unsplash.
- Listen to customers’ feedback. Sounds like a trivial thing, but hold on.
- Make it social.
- Look for the niches.
- Customer tiers.
- Referral programs.
- Partner other brands and market yourself effectively.
What is Naomi Klein’s No Logo?
Naomi Klein’s first book, No Logo was published during the globalization protests of 1999/2000s, its impact and influence were immediate and it has become a standard of political and economic discourse over the last twenty years.
How did Naomi Klein influence Radiohead?
Naomi Klein explains her ideas in the 40-minute video No Logo – Brands, Globalization & Resistance ( 2003 ), directed by Sut Jhally. Members of the English rock group Radiohead have stated that the book influenced them particularly during the making of their fourth and fifth albums, Kid A (2000) and Amnesiac (2001), respectively.
Does Naomi Klein ever address the topic of globalization?
However, while globalization appears frequently as a recurring theme, Klein rarely addresses the topic of globalization itself, and when she does, it is usually indirectly. She goes on to discuss globalization in much greater detail in her book Fences and Windows ( 2002 ).
What companies does Naomi Klein write about?
She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald’s, Shell, and Microsoft – and of their lawyers, contractors, and advertising agencies. Many of the ideas in Klein’s book derive from the influence of the Situationists, an art/political group founded in the late 1950s.