What logotype means?
Definition of logotype 1 : a single piece of type or a single plate faced with a term (such as the name of a newspaper or a trademark) 2 : logo sense 2.
What is the difference between a logo and a logotype?
A logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. The general term logo refers to all marks that represent a brand.
What is the difference in logotype and a wordmark?
Logotypes are just uniquely styled text logos that spell out the company or brand name in a characteristic typeface. Wordmark is a company name set in a stylized typeface. The best wordmarks imbue a legible word with distinctive font characteristics, plus they can use a special typographic treatment.
Can you use a symbol as a logo?
Symbol logos often have an iconic feel around them. People like these logos immediately for their symbolism. A symbol logo design is the one that uses any symbol as its way to convey a message to the target customers. A graphic designer can turn any picture into a symbol.
What is symbolism in design?
Symbolism is the use of written marks, shapes, images and/or physical objects that have meaning assigned to them.
What are the three types of logos?
Now that we’ve covered the three main types of logos (wordmark, monogram, and combination mark), we’ll talk about three less common types of logos.
Is wordmark one word or two?
A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.
Can a logo be words?
Logotypes Also known as a “wordmark,” logotypes are logos which are built entirely of the word or words that make up the company’s name. The main focus here is typography, obviously. This style of logo strongly ties a brand’s visual identity to the name of the company.