Which brands use IMC?
IMC provides the ability to achieve a consistent corporate branding that delivers significant bottom line results. B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right.
What is Nike’s main marketing strategy?
Nike relies heavily on advertisements to promote their products, especially those featuring high-profile athletes and celebrities. Additionally, Nike makes use of sales promotion strategies like discount codes to entice potential customers to buy their products.
What is the IMC of Coca-Cola?
The main integrated marketing communication tools used by the Coca-Cola Company are ads, public relations, sponsorships and the sales promotion. The perfect mix of different tools and implementation it in life is one of the main secrets of the company success.
What are the 4 pillars of IMC?
Four pillars of IMC: stakeholders, content, channels, results. Porcu et al.
What are examples of IMC?
Advertising. Advertising is the non-personal and paid form of communication.
How does Red Bull use IMC?
Red Bull Their integrated marketing communications include everything from online blogs, to social media, television events, and sporting competitions. Whether Red Bull is giving wings to animated characters on TV, or to extreme sports competitors, their branding remains the same.
How does Nike use IMC?
Element Analysis. The primary elements of Nike’s digital IMC strategy are social media platforms, mobile apps, and websites. The company also uses search engine ads and social media advertisements to promote its website and products to interested consumers.
What are three main objectives for your IMC?
Promotional Objectives IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.
How is IMC implemented?
Continually, IMC can also be implemented by tactically harmonizing and integrating different types of advertisement message appeals/strategy (such as; brand advertisement message strategy, direct response advertisement message strategy; and so on) in the development of brand equity; brand awareness and brand image.
What are the 6 IMC tools?
Tools of Integrated Marketing Communications
- Advertising.
- Personal selling.
- Direct Marketing.
- Mobile Marketing.
- Social Media Marketing.
- Public Relations.
- Sales Promotion.
- Sponsorships.
Why do companies use IMC?
Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets wider audiences. A master’s in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging.
How does IMC help build brands?
IMC focuses on building brand by creating databases that continuously monitor and respond to market needs as relationships are fostered between practices and their patients.
What is Nike’s communication strategy?
Nike uses a strong promotional market communications mix to reach its target consumers in the global athletic apparel industry. They leverage the 4 P’s (product, promotion, place, and price) to attract both existing and new customers.
What is the market positioning of Nike?
Nike have their positioning statement which is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”, the customers who wanted to achieve the best for their exercise experience or wanted to be success in their sports career will be influenced to buy products from Nike.
What is Nike’s market niche?
Nike’s target market includes a demographic of those aged 11-45 but put a greater emphasis on teens to cultivate long-term customers. Their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle.
How does Nike use marketing to communicate brands?
The company does direct marketing by personal communication with organizations, schools, colleges, and local sports teams. They also give time to time discounts and great offers to their customers which comes under sales promotion tactics.
What is an example of integrated marketing communications?
One of the most impactful integrated marketing communications examples is GoPro: Be a Hero campaign. The video camera brand was looking to create content that related to people no matter who they were. The initial idea, however, was targeted at extreme professional athletes. You know, the Usain Bolts of this world.
What is the IMC mix of Nike?
The IMC mix of Nike comprise of advertising, branding, cyber marketing, direct marketing, personal selling, sales promotion and publicity and public relations. It uses traditional as well as online tools of mass media to reach its customers.
How can Nike improve its IMC strategy?
The apps designed by Nike could also be used more effectively with minor adjustments, such as increasing the variety of content available to specific groups of users. The recommendations provided in the report would help Nike to improve its IMC strategy and achieve better results in the field of digital promotion.
What did Nike say about its marketing investments in June?
• Nike said in June marketing investments had improved retail presentation, consumer experiences, storytelling, merchandising, product flow and assortment planning.
What is the Nike brand known for?
Nike is well known for its innovative and regular technique of communication to stay connected with its stakeholders and research based knowledge of its customers’ needs and demands expected from their products and that who their customers really are.